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Strong Security Vs. User Experience: Finding The Right Balance

New IdentityTheft Scam

Authentication Methods That Can Help Or Harm Your Organization’s User Experience

Different strong authentication methods yield varying user experiences. Understand the trade-offs and what works best for your organization.

All enterprises must balance their need of authentication practices with ensuring a frictionless user login process. That is because there is a fine line between maintaining the essential strong security posture for user accounts, while also ensuring a positive user experience — especially as people are critical in maintaining that posture. According to respondents of an Akamai/Ponemon Institute survey:

“71% said that preventing credential stuffing attacks is difficult because fixes that prevent such action might diminish the web experience for legitimate users.”

Different strong authentication methods yield varying user experiences: That is why, during a web seminar on September 18, 2019, we will explore 2FA, MFA, Adaptive Authentication, Biometrics, Credential Screening and more to help you understand what works best for your organization.

It is a simple fact that strong authentication will impact user experience and effectiveness. However, with various authentication methods your organization can now manage how significant that impact is for the user, in order to find the most secure balance.

Attendees will learn about:

  • Examples of user friction during authentication
  • The pros and cons of different authentication security tools
  • The differences in how industries are approaching authentication
  • What other enterprise organizations are doing to address the UX challenge

Can’t attend our webinar? If you register now, you will receive an alert when it is ready to view on-demand.


Josh Horwitz is an enterprise software executive and entrepreneur with over 25 years experience. He was the founder of the cloud-based, enterprise customer-marketing platform, Boulder Logic, whose clients included Microsoft, Siemens, Dell, and CSC. Josh grew the company as CEO over 46 consecutive profitable quarters and ultimately lead the company’s exit in 2015. Prior to founding his company, Josh held senior technology and sales positions with both start-ups and Fortune 500 companies, including IBM where he developed marketing programs to help build Lotus Domino to over 40 million users. Josh earned his MBA from Babson’s F.W. Olin Graduate School of Business and his BA from Washington University in St. Louis. He is currently advising start-ups, non-profits, and social enterprises and lives with his wife and son in beautiful Boulder, Colorado.

Michael Greene is a growth-oriented CEO and General Manager with extensive experience across the organization from product and operations to sales and marketing – in a variety of international high growth companies.

Michael is currently CEO of Enzoic (formerly PasswordPing), a cyber-security startup that screens logins for compromised credentials. Prior to Enzoic, he was the CEO of ID Watchdog, an identity theft protection company that was sold to Equifax in 2017. Before IDWatchdog, Michael held senior management positions at Symantec, Webroot, Thompson Micromedix, Raindance and Baxter.

Michael graduated with an MBA from the University of Colorado in 2000 and has a BA in Biology.  He lives in beautiful Boulder, Colorado with his wife and 2 sons.

Source: on 2019-08-14 09:30:00

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