MARTINSBURG — Despite the many difficulties and struggles they faced in 2020, small businesses have plenty to look forward to this year.
The U.S. Census Bureau of the Department of Commerce reported that total e-commerce sales for 2020 were an estimated $791.7 billion, a 32.4% increase from 2019. Total retail sales also were up 3.4% during the COVID-19 pandemic year compared to 2019.1
That’s why US Cellular is holding Small Business Celebrations this month, on May 18-20 from 8–10 a.m., at the Martinsburg UScellular store located at 940 Foxcroft Ave.
Event attendees will get a UScellular swag bag and a free hands-on account assessment of how to streamline and operationalize their business with the latest tools and technologies. Attendees can also enjoy refreshments, and business associates will be on site to answer any questions that they might have.
You don’t have to be a UScellular customer to attend. RSVP to 304.264.0400 or 319.572.1960 is required.
While not all small business achieved the same positive sales increase, the good news is that as more Americans are vaccinated and retail sales are expected to continue to grow between 6.5% and 8.2% to more than $4.33 trillion.
Small businesses continue to look for ways to capitalize on this expected economic bounce back, and for many, this includes incorporating mobile technology to help their business.
“Small businesses create new jobs, lead the way in technology and product innovation and often reflect the diversity of our communities,” said Nakeita Stewart, UScellular’s director of sales and operations for the Mid-Atlantic. “We support small businesses this week and every week, and by offering a suite of productivity solutions, our goal is to help local entrepreneurs enhance their business operations in 2021.”
Regardless of their type of business or industry, entrepreneurs and small business owners have a few things in common – they’re risk-takers, tenacious, motivated and creative – and they use wireless technology to conduct business. In honor of Small Business Week (May 2 – May 8), UScellular recommends these apps and tips to help small businesses succeed in 2021:
• Contactless payments: The Square payment app features one of the most powerful mobile payment apps on the market. Pairing the Square app with a mobile card reader can convert your smartphone or tablet into a fully functional digital cash register.
• Data protection services: Lookout Mobile Security offers protection from malware and phishing attempts and identifies theft protection and identity monitoring. For a limited time, UScellular’s Business Unlimited Data Price Plans include free Lookout Premium Plus for 12 months.
• Accounting apps: FreshBooks features unlimited invoicing, as well as expense tracking and time tracking. QuickBooks Online is a comprehensive app with an easy learning curve.
• Create a mobile-friendly website: According to a Google study, 76% of people who use their smartphones to search for something nearby visit